- #Mahabharat star plus 2013 install#
- #Mahabharat star plus 2013 plus#
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- #Mahabharat star plus 2013 tv#
This way, when a viewer relates to a person from the saga, it becomes easier to connect with him as well.
#Mahabharat star plus 2013 plus#
However, the Star Plus marketing team has taken things a step further by creating a page for each of the major characters of the show. On social media sites, most shows or channels already have a page. The channel will introduce a high engagement app which will allow users to listen to Mahabharat shlokas, take part in daily contests, pose with different weapons and jewellery from the show and even go through the entire family tree of the Mahabharat characters. Online and social media:Mobile has not been ignored by the channel to promote the show. Though the channel is not ready to disclose anything right now, more activities are planned for the next six months – each time a special turn of events takes place in the show. Star will use the Kinect Mirror technology for this leg of the promotion.
#Mahabharat star plus 2013 tv#
The youngsters can then see themselves on TV screens dressed as any of the characters from the show.
#Mahabharat star plus 2013 install#
To connect with this generation, Star Plus will travel to colleges across various cities and install a virtual wardrobe there. The major target audience for the show is the younger generation, especially those who haven’t watched BR Chopra’s Mahabharat on DD. There will also be a temple activation programme for Lord Krishna, who is the narrator of the story. To make sure that the show reaches not only the urban mass but also the Tier 1 and 2 cities and towns, the same museum has been converted to a ‘Mahabharat Museum on Wheels’ that will have LED installed canter vans travelling throughout the country. There will also be Glasstrons – something like a sci-fi glass – on the screen on which viewers would be able to see content linked to the show. Continuous screening of ‘the making of Mahabharat’ would also be shown near these museums. The museums, set up in major malls for two consecutive weekends, will also have a 3D virtual tour of the set. These museums will showcase an array of weapons and jewellery used by characters in the show. On-ground:Star has created Mahabharat themed museums across 7-8 cities. The main marketing strategy is of disruption – to shake up people and get their attention. The magnum opus is a big bet for Star – and they are not leaving any stone unturned to promote the show. What remains to be seen is whether the audience, especially the younger generation, is interested in epic themed shows which blur history and fiction in the storytelling. Oscar winning designer Bhanu Athaiya, music directors Ajay-Atul, action director Ram Shetty are also part of the show. Author Devdutt Pattanaik has helped with creative inputs while Salim Khan has helped Mihir Bhuta with dialogues. This is the reason why Star feels that the research has been thorough. The show has been in the making for three years. As such, Krishna would not just tell us the story of the great epic but also pose questions to us which we must ponder on later,” added Madhok. Thus, we will be telling the story, but unlike the classic retelling of the story through the eyes of ‘samay’ or time, this time it would be from Lord Krishna’s viewpoint. Again, it is difficult to pass it down from generation to generation through storytelling. It is not linear, it has many characters and similarly many viewpoints. Mahabharata, though an epic, is not so well known in its details because, one, it is complex. “Star Plus is a storyteller to the nation. By bringing the story into our lives again, we want the younger generation to learn the saga and the history,” said Nikhil Madhok, Vice-President – Marketing at Star India. But if you see, the current generation of under twenty-fives, that is, those who had not grown up watching Mahabharat on Sunday mornings, would probably not know about the complexity and enormity of the story.
#Mahabharat star plus 2013 series#
The Mahabharat 2013 series covers the incidents of epic Mahabharata revolving around Lord Krishna, Pandavas, Kauravas, Karna, Draupadi, etc.“The story of Mahabharata has been told and retold several times over. It was first aired from 16th September 2013 to 16th August 2014 on Star Plus. Mahabharat is an Indian mythological television series based on the ancient Hindu Sanskrit epic “Mahabharat.” Mahabharat 2013 Cast And Actors Real Names with Photographs information and details has been provided here.
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